UX Strategy.
A crucial element in retaining and gaining new customers.
UX Strategy stands for User Experience Strategy. A UX Strategy should align with your brand voice. A well planned user experience strategy should have:
Your current customers in mind. How are they reviewing your business and how are they responding to customer service?
How you want customers to experience your company and brand.
A plan for how to get to that ideal experience.
Enact social monitoring and listening to see what people are saying about your brand.